As companies are getting ready to enter the Asian markets, particularly in countries such as Japan, Taiwan, and Thailand, they usually resort to LINE, a messaging platform dominating the region, which allows not only texts but also multimedia and branded chats. LINE can go beyond its messaging aspect when used alongside Salesforce by acting as a strategy level to lead capture, messaging of service notifications and ongoing real-time conversations that are linked to CRM.
Although several tools provide LINE messaging services, not all the applications on Salesforce AppExchange are aimed at providing superior, high-level, CRM-synced services. We have listed 5 best LINE messaging applications in this blog, which takes Salesforce LINE integration to a step further than mere notifications, and allows businesses to communicate with users on channels of their choice, without compromising CRM integrity.
What to like about Salesforce Messaging with LINE?
- LINE has more than 90 million followers in Japan and is quickly expanding into other sections of the APAC.
- It is mainly used in communication in markets where the response rate to the mail is low.
- Salesforce LINE integration enables businesses to develop localized experiences by mapping the user behaviour directly into the CRM workflow.
Let us take a look at the top 5 LINE Messaging Apps, designed to have Salesforce users scale communication, monitor CRM data in real-time and run multichannel operations using LINE and other messengers.
1. 360 SMS App – LINE Incorporated Multi-Channel Messaging
360 SMS is not a piece of software made to serve SMS, it is made to enable multi-platform messaging as an enterprise solution up to the most advanced LINE messaging by Salesforce.
The uniqueness of it:
- The messages of LINE can be tracked on CRM events and logic-driven workflows.
- It provides drip message set-up, a survey trigger, and opt-out in LINE.
- Built-in compliance components with GDPR compliant frameworks.
- One interface to deal with SMS, LINE, WhatsApp, Facebook, Viber, etc.
Niche-Value Additions
- Response automation in LINE by intent.
- Support for native dynamic message templates.
- Fallback plans on the cross-channel, in case LINE delivery is not available.
2. Twilio Salesforce LINE API Extension
Although Twilio has no native support for LINE in its Salesforce architecture, numerous AppExchange app vendors and Twilio channels provide custom LINE add-ons.
Of interest is:
- Needs the developer to configure the LINE API of Twilio with Salesforce.
- Perfectly suitable in companies that have in-house development teams or ISVs.
- Has Programmable Messaging and lacks no-code Campaign Orchestration.
Best for:
- Companies that have a hybrid cloud messaging ecosystem.
- Business organizations that require custom lines of work on LINE and voice/ SMS.
3. MessageX LINE Integration using Synergy Integration
MessageX proposes a LINE exclusive Salesforce connection to companies that wish to focus on the Japanese market.
The reasons why the companies prefer it:
- Streamlined to include verticals such as retail, e-commerce and banking, among others.
- Chat’s response is captured on the LINE chatbot support using Salesforce.
- Native Japanese language support for message formats.
Key Features:
Send Salesforce lists broadcast messages to LINE >>
- Autonomously retrieve records depending on message responses.
- Rich LINE template visual message builder.
4. Acosma LINE Salesforce
The LINE connector by Acosma gives an intermediate integration mechanism that facilitates the connection between LINE and Salesforce through REST APIs.
Good go to:
- Companies that have built-in connection systems, such as MuleSoft or Workato.
- Companies that have a Salesforce architecture that is rich in API.
Highlights:
- Cool webhook setups.
- Safe data synchronization between the LINE user IDs, Salesforce Leads or Contacts.
- Line Customer support on Service Cloud session management.
5. Karada Salesforce LINE Connect
Karada is a solution that explores the use of LINE in the context of the healthcare and wellness industry, which makes it a perfect fit to run clinics, appointment-making businesses, and local services.
Custom Use Cases:
- Initiate LINE appointment reminders right through Salesforce.
- Use LINE surveys to do follow-ups of track consultations and get feedback on the provided services.
- Use LINE-to-Salesforce routing of leads.
Special Features:
- Provider of LINE Business Connect API.
- Chat-based smart tagging and CRM field update.
Salesforce messaging in LINE is not about spamming-it is about synchronization user-CRM intelligence in a culturally participatory media. No matter what capability you require (multichannel options such as 360 SMS App, industry-specific capabilities such as Karada, or a setup that is developer-friendly, such as Twilio extensions), these AppExchange apps open up new possibilities of operationalizing LINE messaging with quantifiable ROI.
Assess before choosing a Salesforce LINE integration:
- Personalization of the messages is required.
- Enforcement monitoring in and along the LINE
- The depth of integration with the workflows of other CRM systems
- Mailings in multichannel/fallback mode
Working out your messaging app selection based on your business logic, you will be able to leave the delivery of messages behind and work on process-adjusted, CRM-synchronized messaging results.